Wulandiarti.
Hellooo, I'm Saskia!
I'm a dynamic marketing communication designer with extensive experiance in graphic design, social media, brand activations, influencer marketing, events, and e-commerce.
Elena Velez
Elena Velez is an American fashion designer and creative from Milwaukee, Wisconsin, based in New York City. Her work is known for its synthesis of metalsmith and high fashion.
After extensive research of the Elena Velez brand, I worked with a team to propose a thorough and integrated marketing strategy for this emerging brand that is rapidly gaining traction in the fashion industry. Our main objective is to increase brand awareness and spread her name far and wide, leveraging her personal story to not only establish a solid foundation in the established target market but also to cultivate a prominent standing with younger demographics.
Before solidifying our core strategies, we hope to provide the most appropriately curated content for the Elena Velez audience. We propose a newsletter strategy as well as a social media strategy aimed at increasing brand awareness and maximizing engagement among the brand's audience by consistently producing relevant content.
These strategies will act as a guide that will assist in building a loyal community around Elena Velez's brand, bridging the gap between her brand and her consumers. Most importantly, this integrated marketing strategy will help to generate sales that will fund future brand activation events, further solidifying Elena Velez's presence in the fashion industry.
Collaborators:
- Yulia Silinskaya
- Synnia Zheng
- Jemma Barampana