Wulandiarti.
Hellooo, I'm Saskia!
I'm a dynamic marketing communication designer with extensive experiance in graphic design, social media, brand activations, influencer marketing, events, and e-commerce.
The Sleep Code -
Girls Night In
The Sleep Code co-hosted a Girls Night In with the lovely @themadisonrae at @fouquets.newyork.
The night was filled with manicures by @kesangthenailartist, tarot card readings by @dayaparvati, a sneak peak of our new collection, and of course, room service!
I recently directed and organized a strategic brand activation for The Sleep Code to generate buzz for our new collection around Valentine’s Day. The event, co-hosted with influencer @themadisonrae, was designed to align with our target audience and took place at Fouquet's New York. Through careful negotiation, the influencer agreed to post two TikToks, one feed post, and multiple stories, as well as invite eight of her influencer friends. This created an intimate setting while leveraging her network's followers. Attendees shared organic content like "Get Ready With Me," "Come to an Event With Me," and event recaps, further promoting the event across various channels.
The outcomes of this collaboration were remarkable. Instagram engagement increased by 48%, and accounts reached grew by 68%. On TikTok, profile visits boosted by 60%, and there was a 15% boost in sales. The event's success also attracted other influencers in the same niche, leading to increased interest in our future events. This expanded our network and solidified our brand presence in the market, demonstrating the power of strategic event planning and influencer partnerships in driving significant results for The Sleep Code.
Collaborators:
- Sam Tighe